I was tasked with finding a way to allow users to explore these landscapes while simultaneously learning about and socializing around the game’s new features, characters and story.

I used the panoramic landscape art to create layered, 3D environments with HTML5 that the user could explore, discovering information about the game, its characters, settings and features along the way. Deep social media integration ensured that visitors could share any piece of content to any part of their social network instantly. Seamless integration with the Hasbro CMS allowed our client to frequently update content in a system they were already familiar and comfortable with.