About
With 25 years of experience at global and independent agencies, as well as leading in-house teams for brands like GoPro, I have cultivated a unique mix of strategy, creative, integrated marketing and operational expertise. My experience spans the development and execution of integrated, full-funnel campaigns across every medium. I have an extensive background building and mentoring global creative teams comprised of full-time, contract, local and remote talent. My leadership approach is founded on empowerment, empathy, transparency, and the drive for clarity. I believe my primary responsibility is to create an environment and culture that will allow the team to thrive by making powerful, memorable, effective commercial art.
In my current role at GoPro, I lead our global Creative and Integrated Marketing teams.
Creative
Digital, print, TV, out-of-home, social content, online video, websites, email, podcasts, comic books—you name it, I’ve probably had a hand in creating it.
strategy
From leading brand strategy workshops to developing comprehensive marketing plans, I have strategic experience with brands of all sizes.
CONTENT
I’ve created all types of content, from award-winning YouTube shows, blog teams for international brands, user-generated content, graphic novels and podcasts.
LEADERSHIP
I have experience leading departments at some of the world’s largest agencies as well as building and developing teams at nimble startups. I love both.
social
Since the early days of social media in the mid-2000s, I have been creating social strategies, developing content, growing audiences and driving engagement.
MEDIA
I started my career at one of the first global digital media agencies and have collaborated with and managed media teams ever since.